Answers for Venue Teams

No. Observed sales depend on price, availability, eligibility and purchase friction. A forecast must state those conditions. If a block is unavailable, a lack of orders cannot establish a lack of interest. Define whether you are estimating bookings under the current policy or attempting to infer unconstrained demand.

No. Clean booking curves and a simple comparable-event baseline are useful first steps. More complex models should earn their place through forward evaluation. Improvements that appear only in a retrospective dashboard may disappear when the model is restricted to information available at the real decision time.

A model may assist within approved rules, but accessibility and companion requirements must remain binding constraints under specialist ownership. The review should consider the booking journey and usable routes as well as seat counts. A commercial objective must not quietly override those requirements.

No. Customer substitution, refunds, fees, demand uncertainty and operational costs can change the result. Use a bounded evaluation. A higher average ticket price may coincide with fewer buyers or a different product mix, so compare a clearly defined net outcome and monitor customer effects.

They may be useful if limited availability is represented. Sales after a sellout do not reveal unconstrained demand. Preserve stock histories, mark censored periods and test alternative assumptions. Search activity or waiting lists can be supplementary signals, but they are not direct counts of distinct willing purchasers.

A read-only forecast for a defined event cohort, compared with a simple baseline and evaluated at the real decision horizon. Agree success criteria and the review process before the pilot. Avoid linking it to automatic repricing or inventory release until performance, controls and ownership have been established.

No. Reconcile sold tickets, issued tickets and valid gate entries separately, accounting for transfers and repeat scans. Depending on the venue’s definitions, “occupancy” may refer to allocated inventory, an attendance estimate or a safety-monitoring measure. Name the measure rather than relying on the label.

A named venue owner with authority to reject or pause the action, supported by operations, safety, accessibility, finance and legal review where needed. Review is meaningful only when the person has enough time, information and authority to change the result. Record the approved and executed actions separately.

No. It provides editorial guidance. The contact worksheet builds a local text draft and does not upload or send it. Do not paste customer lists, payment details, access credentials or confidential contracts into an enquiry. If you choose to email a draft, your email provider handles that transmission.